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June 17, 2019 | Posted by

We’ve written several times about how important personalization is now and how vital it will be in the future as consumers and business owners alike demand more out of their email marketing messages; but if you haven’t started in on personalization efforts already, it can be easy to make mistakes and come across in a way you don’t want. Site Impact has been helping our clients send out personalized emails for just about as long as it’s been a possibility, and we’ve ...

June 14, 2019 | Posted by

We are officially on the road with the Site Impact sales summit this week! Our first stop took us to Dallas, Texas, where kicked off our special series of events on Site Impact's email marketing and how to sell it to generate more revenue. We’ve been gearing up for this tour of seminars for weeks, and of course we’ve been sharing our excitement with you all--so if you haven’t already signed up for one of our future dates in Atlanta, Chicago, Philly or Washington D.C., there&rsq...

June 12, 2019 | Posted by

The first impression that subscribers get of your brand after making the decision to opt-in is your welcome email. It may seem like a formality and not something that requires much thought or strategy, but in fact it can set the tone for your entire relationship with the prospect. Site Impact is, of course, all about strategy; so today we’re going to look at what it takes to create welcome emails to set the right tone and keep your subscribers engaged from the very beginning.   Say th...

June 11, 2019 | Posted by

Ever since the EU developed and approved its landmark privacy regulation, GDPR, Site Impact has been warning that other countries--including the US--are likely to follow up with their own privacy regulations. Of course, in the US, the issue is magnified by the existence of 50 different states, all with their own decision-makers regarding the issue and how to tackle it. Until a federal level law comes down to regulate data collection, analysis, and sharing, individual states will push for their o...