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Does Your Email Tell a Story?...

April 19, 2018

While much of email marketing strategy focuses on factors like subject lines, targeting, and positioning the message, an often-overlooked aspect of overall strategy for email is within the realm of content. At Site Impact, we know that email is much greater than the sum of its parts, and a successful campaign hinges not just on getting the message to the right person, but getting that person to engage with the message...

What You Need to Know About...

April 18, 2018

One of the go-to metrics for email success is open rate, but logically speaking, consumers merely opening the emails you send doesn’t tell the whole story. Even when paired with click-through rates, there’s a major aspect of the effectiveness question that email marketers can miss. Enter heatmaps. As we at Site Impact know, heatmaps can be a valuable tool for understanding what factors in an email campaign...

Behavioral Email: For Every...

April 17, 2018

Behavior-triggered emails have long been a staple of e-commerce and retail email marketing efforts, but studies are increasingly showing that they are useful across all niches, including financial services, B2B, healthcare, travel, and more. Site Impact has been keeping an eye on this information; as leaders in the email marketing industry, we’re always interested in learning more about trends and what the data ...

What Google’s Upcoming Redes...

April 16, 2018

According to an email sent by Google to its users recently, the platform is in the process of completely overhauling its systems from top to bottom--something that any email marketer worth their salt knows will have a major impact on their efforts. Here at Site Impact, we’re excited with the possibilities that the Gmail overhaul will provide, and we’re ready to share how we think this will affect the indus...

Does Your Email Tell a Story?...

April 19, 2018

While much of email marketing strategy focuses on factors like subject lines, targeting, and positioning the message, an often-overlooked aspect of overall strategy for email is within the realm of content. At Site Impact, we know that email is much greater than the sum of its parts, and a successful campaign hinges not just on getting the message to the right person, but getting that person to engage with the message...

What You Need to Know About...

April 18, 2018

One of the go-to metrics for email success is open rate, but logically speaking, consumers merely opening the emails you send doesn’t tell the whole story. Even when paired with click-through rates, there’s a major aspect of the effectiveness question that email marketers can miss. Enter heatmaps. As we at Site Impact know, heatmaps can be a valuable tool for understanding what factors in an email campaign...

Behavioral Email: For Every...

April 17, 2018

Behavior-triggered emails have long been a staple of e-commerce and retail email marketing efforts, but studies are increasingly showing that they are useful across all niches, including financial services, B2B, healthcare, travel, and more. Site Impact has been keeping an eye on this information; as leaders in the email marketing industry, we’re always interested in learning more about trends and what the data ...

What Google’s Upcoming Redes...

April 16, 2018

According to an email sent by Google to its users recently, the platform is in the process of completely overhauling its systems from top to bottom--something that any email marketer worth their salt knows will have a major impact on their efforts. Here at Site Impact, we’re excited with the possibilities that the Gmail overhaul will provide, and we’re ready to share how we think this will affect the indus...