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February 25, 2021 | Posted by

Testing is a cornerstone of email marketing. Savvy email marketers test everything, and often more than once. One method of testing, A/B testing, is a cornerstone of high performing email campaigns, and Site Impact does a lot of it. But what is it, and how does it work? We’ve written about A/B testing in depth, but today we’re just going to go over the basics. By incorporating more A/B testing into your development process, you’ll be able to improve your results consistently fr...

February 24, 2021 | Posted by

We’ve written before about how the inbox is more competitive than ever; as email marketing becomes more and more popular with businesses of all sizes, each one wants to set themselves apart from the pack. Especially in a post-Covid world, where other channels for prospecting and outreach are not as effective, email is a major channel--but the consequence of that is that there is a lot more noise, and it’s a lot harder to stand out. Site Impact has some simple ideas for optimizing you...

February 23, 2021 | Posted by

It’s no secret that going too hard on the sales pitch turns people off--and it’s especially a liability in email marketing. But a recent study by Khoros reveals that consumers are taking their demands a step further: they want a relationship with brands that goes deeper than just selling, and they’re willing to put their money where their opinions are. Of course, Site Impact’s experts know that a good email campaign balances a solid offer and call to action with content t...

February 22, 2021 | Posted by

Brand Indicator for Message Identification (BIMI) is a protocol and certification that can help improve consumer trust in email marketing. So why is it still lagging behind in adoption among marketers? The BIMI process is something that we’ve talked about a few times on this blog--we are very big believers in its use as a tool to identify yourself to prospects and give yourself more authority. While certainly the hoops are not necessarily an easy accomplishment for all businesses, it&rsquo...