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December 13, 2018 | Posted by

Email marketing is undeniably “in” this season; it is one of the best ways to reach out to customers and communicate about valuable offers you have for bargain shoppers. But surprisingly, many marketers don’t put automation tools to use as readily as they might to make the biggest difference. Automation can take the drudgery out of maintaining multiple campaigns. Site Impact knows that tools make a huge difference in the ease with which brands and marketers alike can make email...

December 12, 2018 | Posted by

One of the quintessential parts of a successful email marketing campaign is making sure that it is accessible to everyone you send it to. QA is one of the major steps marketers take to ensure that recipients are able to not only read your message to them, but also take action. But like so many terms, it isn’t necessarily evident what it means--or how it works. Site Impact is always invested in making marketing jargon as clear as possible, so today we’re going to tackle this subject. ...

December 11, 2018 | Posted by

Now that Black Friday and Cyber Monday are well behind us, and all of the data has been conclusively gathered about the sale weekend, it’s important for email marketing professionals to make the best possible use of the data they have collected. Of course, that can be a daunting prospect, if you don't’ already know what you need to look at and how to look at it. Luckily, we at Site Impact are here to help. Look at process metrics Process metrics are those documenting how your subscr...

December 10, 2018 | Posted by

Everyone in and out of the marketing knows about cold calling; it has become a cultural touchstone, something that even people who have little reason to know about it have heard of. Cold emailing is not quite as well-known, even within the marketing world, but it can be a useful tool, especially for B2B email marketing efforts. Site Impact recognizes the importance of this tool--and, of course, the need to use it properly. Today we’re going to go over a quick primer to get you up to speed...