Free Quote

Call Now

Newsletter Sign Up

Sign Up

Company Cookbook

View Now
February 21, 2019 | Posted by

The tension between regulations and marketing has always been a tense one; after all, by their very nature, regulations restrict what marketers can and can’t do. But at Site Impact, we have long embraced the understanding that good email marketing efforts are, at heart, compliant ones--that complying with regulations doesn’t just keep a brand or marketer out of trouble but also creates the best possible circumstances to get results. It may seem like regulations can be arbitrary, but ...

February 20, 2019 | Posted by

Marketing efforts of all kinds, and especially email marketing, are rife with appeals to consumer psychology. Even if we aren’t aware of it, psychology plays a role in almost every decision we make, and marketing is a major area in which a little psychological trickery can go a long way. One of the major and continuing goals of marketers is to grow the list of prospects as much as possible; after all, every new email recipient is a prospective sale. Using a little bit of psychology can boo...

February 19, 2019 | Posted by

One of the biggest innovations in email marketing has been the advent of machine learning and AI systems, which allow marketers and brands alike to relegate large chunks of the legwork of marketing efforts to a computerized system. We’ve talked about AI before on this blog, and the fact that there is certainly no way that it will go away; in spite of the hesitance to take it on from the part of many marketers, there is no way to unring the bell. However, it’s still worth noting that ...

February 18, 2019 | Posted by

The Millennial generation has become a top marketing priority for most marketing teams, as Boomers and Generation X both begin to age out of the peaks of their spending power. The generation born between 1980 and 2000 represents an increasingly important demographic, as they settle down and begin to gain a better control over financial power--but even with that being the case, for many marketers, Millennials remain something of an enigma. When it comes to email marketing, Site Impact has always ...