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Consumer Database

Site Impact has licensed data through websites that we own and manage including survey sites and sweepstakes, as well as third party websites. We clean the data internally as well as use a secondary partner for data hygiene to ensure a healthy and deliverable email address. We then overlay this data through licensing agreements to obtain both postal and further lifestyle characteristics.



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Popular Consumer Lists


  • Abilene/Sweetwater
  • Albany — GA
  • Albany/Schenectady/Troy
  • Albuquerque/Santa Fe
  • Alexandria — LA
  • Alpena
  • Amarillo
  • Anchorage
  • Atlanta
  • Augusta
  • Austin — TX
  • Bakersfield
  • Baltimore
  • Bangor
  • Baton Rouge
  • Beaumont/Port Arthur
  • Bend — ORS
  • Billings
  • Biloxi/Gulfport
  • Binghamton
  • Birmingham
  • Bluefield/Beckley/Oak Hill
  • Boise
  • Boston
  • Bowling Green
  • Buffalo
  • Burlington/Plattsburgh
  • Butte/Bozeman
  • Casper/Riverton
  • Cedar Rapids/Waterloo/Dubuque
  • Champaign/Springfield/Decatur
  • Charleston — SC
  • Charleston/Huntington
  • Charlotte
  • Charlottesville
  • Chattanooga
  • Cheyenne/Scottsbluff
  • Chicago
  • Chico/Redding
  • Cincinnati
  • Clarksburg/Weston
  • Cleveland
  • Colorado Springs/Pueblo
  • Columbia — SC
  • Columbia/Jefferson City
  • Columbus — GA
  • Columbus — OH
  • Columbus/Tupelo/West Point
  • Corpus Christi
  • Dallas/Fort Worth
  • Davenport/Rock Island/Moline
  • Dayton
  • Denver
  • Des Moines/Ames
  • Detroit
  • Dothan
  • Duluth/Superior
  • El Paso
  • Elmira
  • Erie
  • Eugene
  • Eureka
  • Evansville
  • Fairbanks
  • Fargo/Valley City
  • Flint/Saginaw/Bay City
  • Florence/Myrtle Beach
  • Fort Myers/Naples
  • Fort Smith/Fayetteville/Springdale/Rogers
  • Fort Wayne
  • Fresno/Visalia
  • Gainesville
  • Glendive
  • Grand Junction/Montrose
  • Grand Rapids/Kalamazoo/Battle Creek
  • Great Falls
  • Green Bay/Appleton
  • Greensboro/High Point/Winston — Salem
  • Greenville/New Bern/Washington
  • Greenville/Spartanburg/Asheville/Anderson
  • Greenwood/Greenville
  • Harlingen/Weslaco/Brownsville/Mcallen
  • Harrisburg/Lancaster/Lebanon/York
  • Harrisonburg
  • Hartford/New Haven
  • Hattiesburg/Laurel
  • Helena
  • Honolulu
  • Houston
  • Huntsville/Decatur/Florence
  • Idaho Falls/Pocatello
  • Indianapolis
  • Jackson — MS
  • Jackson — TN
  • Jacksonville — Brunswick
  • Johnstown/Altoona
  • Jonesboro
  • Joplin/Pittsburg
  • Juneau
  • Kansas City
  • Knoxville
  • La Crosse/Eau Claire
  • Lafayette — IN
  • Lafayette — LA
  • Lake Charles
  • Lansing
  • Laredo
  • Las Vegas
  • Lexington
  • Lima
  • Lincoln/Hastings/Kearney
  • Little Rock/Pine Bluff
  • Los Angeles
  • Louisville
  • Lubbock
  • Macon
  • Madison
  • Mankato
  • Marquette
  • Medford/Klamath Falls
  • Memphis
  • Meridian
  • Miami/Fort Lauderdale
  • Milwaukee
  • Minneapolis/Saint Paul
  • Minot/Bismarck/Dickinson
  • Missoula
  • Mobile/Pensacola/Fort Walton Beach
  • Monroe/El Dorado
  • Monterey/Salinas
  • Montgomery/Selma
  • Nashville
  • New Orleans
  • New York
  • Norfolk/Portsmouth/Newport News
  • North Platte
  • Odessa/Midland
  • Oklahoma City
  • Omaha
  • Orlando/Daytona Beach/Melbourne
  • Ottumwa/Kirksville
  • Paducah/Cape Girardeau/Harrisburg/Mt Vernon
  • Palm Springs
  • Panama City
  • Parkersburg
  • Peoria/Bloomington
  • Philadelphia
  • Phoenix
  • Pittsburgh
  • Portland — OR
  • Portland/Auburn
  • Presque Isle
  • Providence/New Bedford
  • Quincy/Hannibal/Keokuk
  • Raleigh/Durham
  • Rapid City
  • Reno
  • Richmond/Petersburg
  • Roanoke/Lynchburg
  • Rochester — NY
  • Rochester/Mason City/Austin
  • Rockford
  • Sacramento/Stockton/Modesto
  • Saint Joseph
  • Saint Louis
  • Salisbury
  • Salt Lake City
  • San Angelo
  • San Antonio
  • San Diego
  • San Francisco/Oakland/San Jose
  • Santa Barbara/Santa Maria/San Luis Obispo
  • Savannah
  • Seattle/Tacoma
  • Sherman — TX/Ada — OK
  • Shreveport
  • Sioux City
  • Sioux Falls/Mitchell
  • South Bend/Elkhart
  • Spokane
  • Springfield — MO
  • Springfield/Holyoke
  • Syracuse
  • Tallahassee/Thomasville
  • Tampa/Saint Petersburg
  • Terre Haute
  • Toledo
  • Topeka
  • Traverse City/Cadillac
  • Tri — Cities — TN — VA
  • Tucson/Sierra Vista
  • Tulsa
  • Twin Falls
  • Tyler/Longview/Lufkin/Nacogdoches
  • Utica
  • Victoria
  • Waco/Temple/Bryan
  • Washington DC
  • Watertown
  • Wausau/Rhinelander
  • West Palm Beach/Fort Pierce
  • Wheeling/Steubenville
  • Wichita Falls/Lawton
  • Wichita/Hutchinson
  • Wilkes Barre/Scranton
  • Wilmington
  • Yakima/Pasco/Richland/Kennewick
  • Youngstown
  • Yuma/El Centro
  • Zanesville
ZIP Code
SCF
CBSA
Cities
Counties
DMA
Buying Activity
  • Presence of Card Holder
  • Travel and Entertainment Holder
  • Bank Card Holder
  • Premium Bank Card Holder
  • Retail Card Holder
  • Gas Card Holder
  • Speciality Retail Card Holder
  • Upscale Retail Card Holder
  • Finance Card Holder
Credit Card User
  • Impulse Buyer
  • Bargain Seeker
  • Coupon Clippers
  • Frozen Dinner Buyers
  • Wholesale Club Member
  • Fast Food
  • Shopaholic
  • High End Electronics Buyer
  • High Ticket Items
  • Household Goods Buyers / Shoppers
  • Grocery Shopper / Buyer
Children
  • 0 - 3
  • 4 - 7
  • 8 - 12
  • 13 - 17
  • Male
  • Female
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
Parents of High School Students
Presence of Children
Ethnicity & Religion
  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Cuba
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Guatemala
  • Honduras
  • Mexico
  • Nicaragua
  • Panama
  • Paraguay
  • Peru
  • Portugal
  • Puerto Rico
  • Spain
  • Uruguay
  • Venezuela
  • multi-ethnic
  • Aleut
  • Afghan
  • African (other)
  • Albanian
  • Algerian
  • Angolan
  • Armenian
  • Arab
  • Ashanti (Asante)
  • Australian
  • Austrian
  • Azerb (Azerbaijani)
  • Bangladesh
  • Bahraini
  • Basque
  • Belgian
  • Beninese
  • Bhutanese
  • Bosnian
  • Botswanan
  • Bulgarian
  • Burkina Faso
  • Burundian
  • Byelorussian (Belarusian)
  • Cameroonian
  • Caribbean African American
  • entral African Republic
  • Chad
  • Chechnian (Chechnyan)
  • Chinese
  • Comoros
  • Congo
  • Croatian
  • Czech
  • Danish
  • Djiboutian
  • Dutch
  • Egyptian
  • English
  • Equatorial Guinea
  • Estonian
  • Ethiopian
  • Fijian
  • Filipino (Philippine)
  • Finnish
  • French
  • Gabonese
  • Gambian
  • Georgian
  • German
  • Ghanaian
  • Guinean
  • Greek
  • Guinea-Bissau
  • Guyana (Guyanese)
  • Hausa
  • Hawaiian
  • Hispanic
  • Hungarian
  • Icelandic
  • Indonesian
  • Indian
  • Iraqi
  • Irish
  • Italian
  • Ivory Coast (Cote d'Ivoire)
  • Japanese
  • Jewish
  • Kazakh (Kazakhstan)
  • Kenyan
  • Khmer (Kampuchean, Cambodian)
  • Kirghiz (Kyrgyzstan)
  • Korean
  • Kurdish
  • Kuwaiti
  • Laotian
  • Latvian
  • Liechtenstein
  • Liberian
  • Lesotho (Basotho)
  • Libyan
  • Lithuanian
  • Luxembourgian
  • Macedonian
  • Madagascar
  • Malawian
  • Malay (Malaysian)
  • Maldivian
  • Malian
  • Maltese
  • Manx (Isle of Man)
  • Mauritanian
  • Moldavian (Moldovan)
  • Mongolian
  • Moroccan
  • Mozambique (Mozambican)
  • Myanmar (Burma)
  • Namibian
  • Native American (American Indian)
  • Nauruan
  • Nepalese
  • New Zealand
  • Niger
  • Nigerian
  • Norwegian
  • other Asian
  • Pakistani
  • Papua New Guinean
  • Persian
  • Pili (Pilipino)
  • Polish
  • Portuguese
  • Qatari
  • Romanian
  • Ruandan (Rwandan)
  • Russian
  • Saudi
  • Scottish (Scotch)
  • Senegalese
  • Serbian
  • Seychelles
  • Sierra Leone
  • Slovakian (Slovak)
  • Slovenian (Slovene)
  • Somalian
  • South African
  • Sri Lankan (Ceylon)
  • Sudanese
  • Swahili
  • Swedish
  • Swiss
  • Surinamese
  • Swaziland
  • Syrian
  • Tajik (Tajikistan)
  • Tanzanian
  • Telugan
  • Thai
  • Tibetan
  • Togo (Togolese)
  • Tongan
  • Tunisian
  • Turkish
  • Turkmenistan
  • Ugandan
  • Ukrainian
  • Uzbekistani
  • Vanuatuan
  • Vietnamese
  • Welsh
  • Western Samoan
  • Xhosa
  • Yemeni
  • Zairian (Democratic Republic of the Congo)
  • Zambian
  • Zimbabwean
  • Zulu
  • South Asian
  • African American
  • Central & Southwest Asian
  • Eastern European
  • Far Eastern
  • Hispanic
  • Middle Eastern
  • Jewish
  • Mediterranean
  • Native American
  • Pacific Islander
  • Scandinavian
  • Western European
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani (Azeri)
  • Bantu
  • Basque
  • Bengali
  • Bulgarian
  • Burmese
  • Chinese
  • Comorian
  • Czech
  • Danish
  • Dutch
  • Dzongkha
  • English
  • Estonian
  • Farsi (Persian)
  • Finnish
  • French
  • Ga
  • Georgian
  • German
  • Greek
  • Hausa
  • Hebrew
  • Hindi
  • Hungarian
  • Icelandic
  • Indonesian
  • Italian
  • Japanese
  • Kazakh
  • Khmer (Cambodian)
  • Korean
  • Kurdish
  • Kirghiz
  • Laotian (Lao)
  • Latvian (Lettish)
  • Lithuanian
  • Macedonian
  • Malagasy
  • Malay
  • Moldavian
  • Mongolian
  • Nepali
  • Norwegian
  • Oromo
  • Pashto (Pushto)
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Samoan
  • Serbo-Croatian
  • Sinhalese
  • Slovak (Slovakian)
  • Slovenian
  • Spanish
  • Somali
  • Swahili
  • Swedish
  • Sotho (Sesotho)
  • Swazi (SiSwati)
  • Tagalog
  • Tajik
  • Thai
  • Tibetan
  • Tongan
  • Turkmen
  • Tswana (Setswana)
  • Turkish
  • Twi (Ashanti)
  • Urdu
  • Uzbek
  • Vietnamese
  • Walloon (Flemish)
  • Xhosa
  • Zulu
  • Assimilated - English Primary
  • Bilingual English - English Speaking
  • Bilingual Native - Native Language Primary
  • Unassimilated - Native Language Only
  • Buddhist
  • Catholic
  • Eastern Orthodox
  • Greek Orthodox
  • Hindu
  • Islamic
  • Jewish
  • Lutheran
  • Mormon
  • Protestant
  • Sikh
  • Shinto
Health
  • Allergies
  • Alzheimer's
  • Angina/Heart Disease
  • Asthma
  • Arthritis/Rheumatism
  • Bladder Control Difficulties
  • Diabetes
  • Emphysema
  • Frequent Headaches
  • Hearing Difficulties
  • High Blood Pressure / Hypertension
  • High Cholesterol
  • Migraines
  • Osteoporosis
  • Physical Handicap
High Tech
Cell Phone User
Computers
Electronics
E-reader
  • Bill Payments
  • Blogging
  • Gaming
  • Music
  • Online Purchases
  • Social media
  • Tax Preparation
  • Travel Planning
  • TV & Movies
  • Voice Communication
Satellite TV
Wi-Fi Access
Homeowner
Homeowner / Renter
  • Multi-Family Dwelling
  • Nursing Home
  • Retirement Home
  • Single Family Dwelling
  • Trailer Court
Mortgage Present
  • Under $25,000
  • $25,000 - $49,999
  • $50,000 - $74,999
  • $75,000 - $99,999
  • $100,000 - $149,999
  • $150,000 - $199,999
  • $200,000 - $249,999
  • $250,000 - $499,999
  • $500,000 - $999,999
  • $1,000,000+
Mortgage Interest Rate
  • Stand Alone Second
  • Assumption
  • Cash
  • Building/Construction Loan
  • Credit Line/Equity
  • FHA
  • New Conventional
  • Private Party
  • Refinance
  • Seller Take Back
  • Unavailable
  • VA

    • Finance Type

  • Adjustable
  • Fixed rate
  • Variable
  • Under $25,000
  • $25,000 - $49,999
  • $50,000 - $74,999
  • $75,000 - $99,999
  • $100,000 - $124,999
  • $125,000 - $149,999
  • $150,000 - $174,999
  • $175,000 - $199,999
  • $200,000 - $249,999
  • $250,000 - $299,999
  • $300,000 - $349,999
  • $350,000 - $399,999
  • $400,000 - $449,999
  • $450,000 - $499,999
  • $500,000 - $599,999
  • $600,000 - $699,999
  • $700,000 - $799,999
  • $800,000 - $899,999
  • $900,000 - $999,999
  • $1,000,000+
  • 0%
  • 1% - 9%
  • 10% - 19%
  • 20% - 29%
  • 30% - 39%
  • 40% - 49%
  • 50% - 59%
  • 60% - 69%
  • 70% - 79%
  • 80% - 89%
  • 90% - 99%
  • 100% - 109%
  • 110% - 119%
  • 120% - 129%
  • 130% - 139%
  • 140% - 149%
  • 150% +
  • $0 - $9,999
  • $10,000 - $19,999
  • $20,000 - $29,999
  • $30,000 - $39,999
  • $40,000 - $49,999
  • $50,000 - $59,999
  • $60,000 - $69,999
  • $70,000 - $79,999
  • $80,000 - $89,999
  • $90,000 - $99,999
  • $100,000 - $149,999
  • $150,000 - $199,999
  • $200,000 - $399,999
  • $300,000 - $499,999
  • $500,000 +
Home Structure
Pool Owner
Sale Date
Year Built
First Time Homeowner
Household
Grandparents in Household
Length of Residence
  • Attending Adult Education Classes
  • Country Club Member
  • Current Events
  • Has Health Insurance
  • Has Life Insurance
  • Uses a CPA or Tax Preparation Service for Taxes
  • Green Living
  • Heavy Pay Per View Movie Usage
  • Heavy Pay Per View Sports Usage
  • Heavy Family Restaurant Visitor
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
Veteran in Household
Income & Wealth
  • Credit Excellent
  • Credit Good
  • Credit Fair
  • Credit Poor
  • Donor Ever
  • Health
  • Political
  • Religious
  • Environment
  • Wildlife
  • Charitable Donor
  • Non Religious
  • PBS
  • Under $20,000
  • $20,000 - $29,999
  • $30,000 - $39,999
  • $40,000 - $49,999
  • $50,000 - $59,999
  • $60,000 - $69,999
  • $70,000 - $79,999
  • $80,000 - $89,999
  • $90,000 - $99,999
  • $100,000 - $124,999
  • $125,000 - $149,999
  • $150,000 - $174,999
  • $175,000 - $199,999
  • $200,000 - $249,999
  • $250,000 - $299,999
  • $300,000 - $399,999
  • $400,000 - $499,999
  • $500,000 Plus
  • $1,800,000+
  • $1,200,000-1,799,999
  • $900,000-1,199,999
  • $800,000-899,999
  • $700,000-799,999
  • $500,000-699,999
  • $400,000-499,999
  • $300,000-399,999
  • $200,000-299,999
  • $180,000-199,999
  • $160,000-179,999
  • $140,000-159,999
  • $120,000-139,999
  • $100,000-119,999
  • $80,000-99,999
  • $60,000-79,999
  • $30,000-59,999
  • $20,000-29,999
  • $10,000-19,999
  • $2,000-9,999
Trade Lines
Individual
Age
  • Male
  • Female
  • College Degree
  • College Students
  • Continuing Education Interest
  • Married
  • Single
  • Divorced
  • Liberal
  • Conservative
  • Democratic
  • Green
  • Independent
  • Libertarian
  • Reform
  • Non-declared (no party affiliation)
  • Independence
  • Republican
  • Registered voter (party unknown)
Interest
Active Lifestyle
  • Crocheting
  • Knitting
  • Needle Point
  • Quilting
  • Sewing
  • Music & Concerts
  • Concert Goers
  • Music
  • TV & Movies
  • TV & Movies (General)
  • Movie Goers
  • Theater/Performing Arts
  • Theme Parks
Aviation
Beauty & Cosmetics
Boat Owner
  • Coins & Stamps
  • Collectibles (General)
Current Events
Dieting / Weight Loss
Equestrian
  • African American products
  • Asian Products
  • Hispanic Products
  • Accessories
  • Kids
  • Men's
  • Women's
  • Casino / Gambling
  • Lottery
  • Video Games
Gardening
Golf
Gun Owners
  • Fitness
  • Health/Wellness
  • Alternative Medicine Interest
  • Vitamin User
  • Pilates & Yoga
History
Hobbies (not craft or collectibles)
Home Furnishings/Decorating
  • Do-It-Yourself
  • Remodeling
  • Annuities
  • Real Estate Investor
  • Securities
  • Stocks/Bonds
  • ATV Owners
  • Cars
  • Motorcycles
  • Trucks
Music
  • Adventure Seekers
  • Bird Watching
  • Boating & Sailing
  • Camping & Hiking
  • Hunting and Fishing
  • Fishing Only
  • Freshwater
  • Saltwater
  • Hunting Only
Personalized Products
  • Cats
  • Dogs
Philanthropy
Photography
  • E-Reader
  • Magazine
  • Non-Fiction
  • Science Fiction
Science/Physics
Smoking/Tobacco
  • Alcohol Drinkers
  • Cooking
  • Cooking (Generally)
  • Healthy Cooking
  • Dining Out Interest
  • Fine Dining
  • Food and Wine Enthusiasts
  • Food Enthusiasts & Foodies
  • Wine Enthusiasts
  • Auto Racing & Nascar
  • Auto Racing (General)
  • Nascar
  • Baseball
  • Basketball
  • College Basketball
  • Professional Basketball
  • Football
  • College Football
  • Fantasy Football
  • Professional Football
  • Golf
  • Hockey
  • Skiing
  • Soccer
  • Tennis
  • Wrestling
Sporty Living
Technology Interest / "Techies"
  • Business Travelers
  • Cruise Vacations
  • Domestic
  • Family Vacations
  • Frequently Flyer
  • International
  • Time Share
  • Blue Collar/ Skilled Tradesman
  • Business Owner
  • Executive/ Upper Management
  • Health Services
  • Homemaker
  • Middle Management
  • Military
  • Nurse
  • Professional or Technical
  • Retired
  • Sales/ Marketing
  • Secretary/ Clerical/ Administrative
  • Self Employed/ Entrepreneurs
  • Student
  • Teacher
  • White Collar
Job Seeker
SOHO
Self-Employed/ Entrepreneurs
Career Change Interest
Auto Information
Auto Intenders
Auto Owner
Make and Model
Auto Year
  • Car
  • Convertible
  • Coupe
  • Hatchback
  • Sedan
  • Wagon
  • SUV
  • Truck
  • Pickup
  • Van
  • Full-Size
  • Mini-Van
MSRP
  • Transmissions
  • Automatic
  • Manual
  • Other
  • Engine Block
  • Number of Cylinders
  • 2
  • 3
  • 4
  • 5
Hybrid Car Owner
Luxury Auto Owner
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