If you’re a website owner, chances are you have heard about Google Analytics 4 (GA4) and Universal Analytics (UA). While they are both powerful tools for analyzing your website’s performance, there are some key differences between them that you should be aware of. In this blog post, we will discuss the main differences between GA4 and UA to help you decide which one is right for your business. What is Google Analytics 4? Google Analytics 4 (previously called App + Web properties) is ...