By understanding the journey of your customer, you’ll be able to better craft your content and email campaigns to strengthen your relationships with your subscribers and increase your conversions. Gain a thorough understanding of your audience and ensure that your segmentation is not simply surface level stuff; draw upon insights of your existing customers to develop different personas, which can then be further segmented in the future. To begin, plot out the steps and interactions in the...

When companies start their business, or have successfully grown their subscriber lists, it’s tempting to focus on email volume. After working so hard to launch a product or service, it’s tempting to get as many emails to your readers as possible. However, tracking customer engagement is a far more beneficial strategy for marketers and companies in the long run. While businesses have to send emails to track improvements and gather data for their email marketing strategies, it’s ...

According to a recent report by Statista.com, by 2025, the number of daily global emails sent is expected to surpass 376 billion. With new channels for marketers to gain visibility, email marketing remains one of the most adaptable and reliable channels for marketers to use. Email campaigns have to capture the attention of its intended recipient to open and it has to convey trustworthy and compelling messaging. Hard sales, pushy content, and a lack of personalization are common mistakes that are...

Even if you have the best product or the strongest service, if you lack customer care, your business will inevitably suffer. By implementing standards that provide high quality customer service, you can increase revenue, drive more website traffic, and create more brand loyalty and customer retention. No matter how big or small your business is, taking the time to communicate with your customers should always remain a priority.    Whether it’s sending a thank you email, welcoming...