If you’re a website owner, chances are you have heard about Google Analytics 4 (GA4) and Universal Analytics (UA). While they are both powerful tools for analyzing your website’s performance, there are some key differences between them that you should be aware of. In this blog post, we will discuss the main differences between GA4 and UA to help you decide which one is right for your business. What is Google Analytics 4? Google Analytics 4 (previously called App + Web properties) is ...

At Site Impact, we understand the importance of privacy and data security. We provide our clients with demographic data that can be used to target their desired audiences in various marketing campaigns. However, with any data collection, there is always a concern about compliance with HIPPA (the Health Insurance Portability and Accountability Act). In this blog post, we will provide a brief overview of why Site Impact is HIPPA compliant and address any areas of concern regarding HIPPA. What does...

Happy National Grammar Day! Today is a day to celebrate how we communicate. So whether it’s through speaking, emails, in-person conversations, or social media posts, let’s look at how we can express ourselves effectively and with style. As marketers in this digital age, you understand more than anyone how important effective communication is – after all, conveying your ideas knows no boundaries. From blog writing to memes and website copywriting to infographics – a well-c...

For nearly 13 years, Site Impact has been a leading partner for agencies and media companies looking to achieve digital marketing success. Site Impact offers our partners a comprehensive suite of solutions crucial to marketing messages to a hyper-targeted audience where they engage most. Our consumer database has over 150 million opt-in email records and 750 lifestyle targets. Additionally, we are proud to share our expertise with webinars to better educate and share our knowledge with market le...