When deciding when to send out your emails for maximum return, it’s important to understand that there’s no one-size-fits-all answer for when it’s best to send emails, as each business has to look into their specific customer preferences, industry patterns, and the timing of your activations or offerings. However, there are a few factors that can help steer businesses in the right direction when it comes to choosing when to hit the send button.  One of the most common fact...

Creating an impactful newsletter format that brings value to your customers is essential in helping you achieve your business goals. The proper format will not only keep your audience active, drive sales, and build customer loyalty. When you design a quality and properly formatted email, you will help keep your top of mind and improve your overall ROI. Finding a good newsletter format for emails can not only  help you increase sales and keep your audience engaged, it can also reduce unsubsc...

As your business grows, retaining customers becomes just as important as acquiring them. Proper customer retention strategies can help generate returns through loyalty and can increase your customers’ lifetime value. Customer retention is the process of getting existing customers to continue buying products or services from your business, and it is one of the most effective ways to build lifelong customers and reach your sales goals.  One of the reasons you should also focus on custom...

Though it may seem tricky, it’s important to try and get whitelisted by as many of your subscribers as possible. Achieving this will ensure that all of the time, effort, and energy you spent crafting an email will reach your users’ inboxes. Being whitelisted, or marked as an approved sender, will ensure that you can bypass the automated tabs that often hide your content from the most prominent and accessible section of the inbox.  If a customer has chosen to opt in to your subsc...