Why Email Marketing in Retail, Leads to Sales

If you’re here, it means you are interested in a marketing strategy that is results-oriented, customized, comprehensive and relevant to your business. At Site Impact we offer integrated marketing solutions that target your ideal audience. With help 24/7, we are one of the leading providers in data and marketing resources.

Our spotlight product, Email Enhanced is the epicenter of how we service the end user spanning cross- channel media platforms in an efficient way.

If the above perks your curiosity, contact a marketing expert today! Call 954.982.7900 or email Info@siteimpact.com to learn more

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Eliminate Hard Bounces, Complainers and Toxic Email Addresses with Email Validation

Looking to improve email deliverability? First, use a company that validates their email data. Site Impact, for instance, uses real-time scanning technology that provides an accurate determination on the email deliverability. By removing invalid email addresses and starting with a clean validated list, you can drastically cut your hard-bounce rates, thus improving your email delivery and inbox rates.

At Site Impact we promote a safe email marketing environment with the highest possible sending reputation.

This technology also identifies harmful email addresses from within their email marketing lists. Each email address is validated and put through a process to remove addressees that aren’t legitimate and domains are verified.

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Why Email Marketing in Retail, Leads to Sales

Email marketing is an important part of any marketing campaign, company brand message or promotion strategy. Ultimately all email campaigns are different depending on what you’re selling, who you’re trying to reach, and what your desired result is. Here are some starter questions for anyone getting ready to utilize email marketing:

What is the goal of your campaign?

When reaching out via email there a number of reasons why. Customer retention, education, brand recognition and more. When reaching out to current partners, it’s to inform, alert and motivate them about new products, services and more. The great thing about email is that the data is trackable and your goals can be an actual statistic whether it be a certain open rate or click-through rate.

What’s your email’s first impression?

It is important to imagine yourself in the customer’s shoes. What’s your subject line? Who is the email from? What will entice someone to actually open the email? Is the email quickly and easily opened and downloaded on all devices?

Is your call to action clear?

If you’re promoting your new website, lead them to the website. If you’re sharing an infographic, allow readers to click through to the graphic. If you want clients to call you about your holiday offer, leave your phone number. Make the action known and clear.

Do you have a timeline?

Email campaigns work best if laid out with a clear timeline.  Are you touching based twice a week? Twice a month? Certain actions require follow up and some may be a one shot deal. Just be clear to set these goals and schedules in advance.  When building a campaign this timeline should have trackable goals laid out in conjunction with it. For example, do you want your web traffic to increase by a certain percentage? Do you want a certain number of increased leads by phone?

Does your marketing campaign need to be digitally refreshed? Site Impact can help! Call 954.982.7900 or email Info@siteimpact.com to learn more.

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Misconceptions of Email Marketing

The digital marketing terrain is an ever-changing one. It is important to always be in forward motion, seizing opportunities when it comes to business and marketing. It is important to understand the inner workings of online marketing. It is also important to rid your mind of the myths and misconceptions of marketing that could be holding you back on your company’s path to greatness.

Here are some things that may keep you from exercising your online marketing muscle:

Online marketing is just another word for Social Media…

Let us help you streamline your marketing campaign with our comprehensive multi-channel approach! For more information or to speak with a Marketing Expert, please call 954-982-7900 or email info@siteimpact.com

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