When companies start their business, or have successfully grown their subscriber lists, it’s tempting to focus on email volume. After working so hard to launch a product or service, it’s tempting to get as many emails to your readers as possible. However, tracking customer engagement is a far more beneficial strategy for marketers and companies in the long run.
While businesses have to send emails to track improvements and gather data for their email marketing strategies, it’s still important that your customers are not sent emails too frequently. The focus should be on tracking email engagement, rather than sheer volume. Successful email marketing increases customer engagement over time. Email engagement is all-important to both sales professionals and email marketers, and is measured by how recipients interact with your emails. Some engagement metrics include email open rates, reply rates, click-through rates, and conversion rates.
Consider how flooded the average email inbox is today. Even though email marketing remains one of the most effective tools and channels, poorly crafted email marketing strategies will make your campaigns one among the millions of emails that go unopened, and unread every day. The way you write your calls to action can have a significant impact on your email engagement. Use creativity and compelling and personalized content to increase your engagement. Experiment with copy and design to discover what sort of CTAs yield the best results with each particular reader.
Ready to master the art of engagement? Contact Site Impact to hear how we can help.