Creative Email Content: What You Need to Know April 12, 2023, | Posted by Kia Zalewski

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Emails are among the most powerful tools for getting your message out there. But emails must also look attractive, engaging, and creative to draw attention. That’s where HTML comes in. HTML stands for HyperText Markup Language, a coding language used to create visuals in emails that make them more eye-catching. In this blog post, we’ll explore what HTML is, what’s off-limits when it comes to HTML email design, and how you can use CSS and media queries to ensure your emails look good regardless of the device they’re using viewed on.

What is HTML?

HTML is a coding language that web developers use to create websites and web applications. It can also create visuals like buttons, images, columns, and text formatting in emails. Essentially, anything you see on a website or email that looks like it was designed can be attributed to HTML code. The key thing to remember when it comes to using HTML in emails is that not all email providers support the same elements when it comes to visual design (think Outlook vs. Gmail). Therefore, you should always look for platform-specific limitations when designing an email with HTML. Some common elements not supported across many email platforms include animation or GIFs (although some platforms now allow these), interactive elements like forms or surveys, audio/video files, and certain font styling/formatting types.

What is CSS?

CSS stands for Cascading Style Sheets and is often used alongside HTML when creating designs for websites or emails. The main difference between CSS and HTML is that while HTML defines the content structure of a page (like headings or paragraphs), CSS defines the presentation style of those elements (like font color or size). When creating an email using both HTML and CSS, you need to ensure that your code adheres strictly to each platform's standards so as not to cause any issues with rendering.

Making Your Email Content Creative

Once you understand the basics of what goes into making an effective email design using only text – there are still a few key points worth keeping in mind to make your content stand out from the crowd. For instance, don't forget that emails should contain plenty of text - at least 40% should be images – as this will ensure your readers get their information quickly and easily without having to scroll through endless amounts of imagery! Additionally, make sure your call-to-action (CTA) isn't lost amongst other design elements by making sure it's prominent within the body copy – this will ensure readers take action accordingly! Finally, always design with mobile in mind first, as most people nowadays read their emails on their phones rather than desktop computers!

Email marketing needs creativity if you want to engage customers effectively – but knowing what goes into creating an aesthetically pleasing yet functional design is key! From understanding what makes up both HTML and CSS code and ensuring there's enough text present throughout, remember that designing with mobile devices first will help ensure all readers get the same experience regardless of their device! And lastly, by enlisting professional help from companies like Site Impact, which offer creative services, you convert existing designs, populate templates & create new ones too – taking care of all those pesky details so you can focus on growing your business instead!