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If you’re an existing Site Impact client, you may have noticed that we’re constantly updating our internal systems, adding new functionalities and capabilities. We’ve talked about how email marketing is just as vital for B2B oriented companies as it is to B2C; and now we have a brand new tool for making it easier than ever. Our brand-new database is really exciting for us, and we’d like to take a few moments to break it down for you in more detail.
While it’s possible to target B2B prospects without a dedicated database, creating an entire database purely composed of B2B data for our clients makes more sense. The Site Impact B2B database contains over 30 million records that target individuals based on business specific filters. This means that you can spend less time on trying to sort out information that might give you the right audience, and more time getting the conversions that you want and need to grow your business.
We’ve compiled a database of--as previously mentioned--over 30 million records pertaining to prospects valuable for B2B industries. Separate from our consumer database, it allows you to select based on filters that pertain to business:
â— Industry
â— Title/department
â— Decision makers
â— Employee size
â— Sales volume
â— And even more options
You can use this database the same way that you would our consumer database, following the same process for targeting prospects. The difference is that the individuals whose information is captured in this database are B2B specific prospects, who are interested in hearing about relevant deals and opportunities.
When it comes to email marketing, B2B audiences respond just as well as consumer prospects do; studies show that businesses value email communication and trust it above many other channels. So it only makes sense that we’ve developed and engineered a solution for our clients who are interested in targeting business prospects as opposed to consumer audiences. With our new B2B database, situated in our counts system and just as accessible as our other databases, the goal is to make it easier than ever for businesses to reach out to the decision makers, employers, and other company contacts they need to go from prospecting to conversion.
We’re really excited about the launch of our new database, and all the potential it has to make things easier for our clients in the B2B niche. Any of our experts would be happy to walk you through the process of pulling a B2B count and work out a campaign to the right prospects based on the right criteria. Contact Site Impact to find out more about our new database, and to get the process started--we’d love to show off our new capability.
