Valentine’s Day is this week, and the majority of brands interested in targeting the love-centric holiday have--of course--put all their plans in place and have had their campaigns rolling out since last week. But just because the day sneaked up on you, it doesn’t mean that you can’t get onboard with the love-fest in your email marketing efforts. Site Impact is all about making the most of every opportunity, so today we’re going to talk about some last minute Valentine’s Day email ideas.
In all the excitement for romantic love that comes along with the day, there are a lot of folks who find themselves feeling left out: maybe they’re not in the right spot in their lives for romantic relationships, maybe they’re recently divorced, widowed, or broken up, or maybe they don’t have any interest in romantic relationships at all. One way to tap into that sentiment in a positive way and win on Valentine’s Day is to speak to these groups of people by promoting the love of self (not in the suggestive sense, of course). Appeal to the desire that people have to spoil themselves, and to celebrate their lives just as they are, and you’ll see the rewards. It’s also convenient as tactics go because it doesn’t require quite as much legwork to make happen, and the creative doesn’t have to be as complex.
User-generated content is always a win for brands, giving a bigger sense of community for email recipients and appealing to the drive that people have to see products or services being put to use by people like themselves. If you’re looking for a last-minute strategy for appealing to your recipients, user-generated content is especially winning. Maybe you’re a jewelry store, and you have customers who have bought your products to give to their loved ones--and they’ve posted about it. Maybe you’re a chocolate company with great reviews. Almost without exception, there is some form of user-generated content that can be made to work for the day; it’s just a question of the angle you’re going to take. “Thanks for loving us” is a good example for brands that aren’t in any of the traditionally-sought industries involved in the day.
Unlike forgetful romantic partners, brands who want last minute Valentine’s Day email marketing ideas have a lot of options at their disposal. Of course, there’s always a certain element of stress that comes along with doing anything at the last minute, but if you put in the legwork, you can really make a great impression, connect with your recipients, and earn conversions with your last-minute campaigns. By focusing on self-love, and/or putting the spotlight on user-generated content as the basis of your campaign, you can throw something together that will appeal to all of your recipients and keep your audience talking about your brand even on a day dedicated to love and romance. Contact Site Impact to hear how we can help with even the most last-minute campaign you have in mind.