When used effectively, social media can amplify your company’s email marketing strategy. Social media is one of the most important and effective tools and platforms for companies to engage with customers and organically tell their brand narrative. However, many marketers forget that social media can, and should be used, to help build database numbers. Many marketers covet the amount of followers they attain on social platforms, and while these numbers are a boon for any marketers, having granted access to a user’s email account can provide far more value.
Companies can utilize their feeds by posting incentives to turn followers into subscribers. Gated content, which is content that is shared once a customer provides their email address, is a highly effective strategy to entice customers to hit the subscribe button. Gated content should always provide value to the customer, and can include exclusive content, discounts, and offers to subscribers. Include a direct link to a sign-up form to make it as easy and seamless for the customer as possible. Keep posts about subscriber lists consistent and always have easily visible links to opt-ins form on all social media profiles.
Another way to post organic content that engages users is to run contests and giveaways that require users to opt-in to your mailing list to join. Harness the power of social media through hashtags that help promote the content and make the offer exciting so that people will want to share. Followers on social media are dependent on the platform itself, so converting followers into subscribers ensures a secure line of communication and grants you one-on-one, highly personalized outreach.
Ready to convert your followers into subscribers? Contact Site Impact to hear how we can help.