AMP email is gaining a lot of buzz, and it shows absolutely no signs of slowing down. A technology that allows email marketers to embed interactive elements, such as carousels, accordions, confirmation, purchase buttons, etc., into emails without needing to open a new tab to visit a website, is one of the key tools to create rich engaging emails and strong content. The AMP email format provides a subset of AMPHTML components for use in email messages that allows recipients of AMP emails to interact dynamically with content directly in the message.
With more than 270 billion emails sent every day, companies are constantly seeking new ways to make their content more engaging and dynamic. Enter AMP email, which makes static messages a thing of the past. Now, companies don’t have to drive companies to third party sites, negating the existing fear that many users have of clicking on unknown links and destination sites.
In addition to keeping users safe from third party sites, AMP email allows companies to engage users with content and easily convert CTA’s within their emails. AMP for email has no features that limit security issues and surpasses the capabilities currently provided by third party providers.
Additionally, AMP email allows for smarter engagement that empowers companies to easily improve customer satisfaction through hassle-free feedback and subscription management from their inbox. One thing that is key for marketers to remember, however, is their own brand guidelines. Though AMP allows for almost any content, it’s important to edit. Think of AMP emails as an extension of your website directly in a user's inbox. AMP email elements should always reflect the content, tone, and visuals on your website.