How to Build Trust Through Conversational Emails May 31, 2022, | Posted by Kia Zalewski

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In today’s digital age of constant information, creative content, and compelling and innovative marketing, it’s easy to think of email marketing as ineffective and outdated. However, email marketing still remains one of the most powerful and trusted methods of marketing to consumers. Consumers, however, now demand more from the content they receive and they want communication from companies to be authentic, organic, and valuable to them. 

Emails shouldn’t just be a one-sided conversation; instead they should engage the readers and be used to create brand trust and conversations. Brands should encourage replies and feedback that will make the customer feel valued and connected with the company. If the customer feels like they are simply part of a mass email list, they won’t want to engage. No matter how automated an email is, every brand must take the time to ensure that the copy is personalized and approachable. 

Content should never feel like a sales pitch, but should promote products that can enrich the lives of their customers, solve pain points, and be targeted to their specific behavioral journey. Content that encourages replies are a great way to create conversational emails that make the customers feel valued. 

Email campaigns and content calendars should be a mix of promotional emails that increase your company’s bottom line, informational emails that educate and provide value to your readers, and content that asks the customer how they feel. By creating a mix of content, you can help solidify your brand as a preferred and trusted brand for your customers. 

Ready to set up your company for email success? Contact Site Impact to hear how we can help drive conversations and convert sales.