How Revenue-Based Analytics Can Help You Thrive June 10, 2022, | Posted by Kia Zalewski

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While many marketers track email metrics through opens and clicks, e-commerce companies should dive deeper into their analytics for the best understanding of return on investment. If a company is starting out and is simply trying to increase brand awareness, build their database, and drive social media presence, then opens and click-through rates are sufficient. However, tracking revenue-based metrics is a must for any marketer who wants to better understand their P&L and bottom line. 

Revenue-based metrics, which can include revenue generated per individual email, revenue generated per subscriber on average, and overall ROI, can help you better create content and campaigns that increase sales and conversions. The first step for any analysis is to set clear and defined goals for success.Setting specific goals for each metric will allow you track your progress and define success.

Delving into revenue-based analytics is actually easy with automation from email marketing platforms. Many platforms will allow you to connect your commerce store to their platform and simply turn on tracking, allowing you to see exact numbers and revenues that your have earned from your campaigns. You will be able to track not only the sales of individual products, but you will be able to analyze what each of your customers spend, and see which content, subject lines, and patterns drive the most conversions. 

Ready to tackle revenue-based analytics? Contact Site Impact to hear how we can help.