Savvy marketers focus on the holidays as key opportunities to create compelling content, connect with consumers, and convert sales. With so many companies vying for consumer attention, it’s important to stand out among the competition with best practices and savvy strategies.
No matter the holiday, it’s always important to be cognizant of the current state of affairs. Tone deaf content can be a brand killer, and every message should be crafted with the idea that cancel culture is alive and very, very real. By asking the opinions and input of various people and looking at content with a wide lens, you can help avoid a public relations nightmare, truly connect with customers, and build long term brand loyalty.
As a way to further build brand trust and loyalty, utilizing holidays as a touchpoint and occasion to show your customers and subscribers appreciation. Personalized emails can show your subscribers and customers they mean a lot to your company and are highly valued. A savvy newsletter that both thanks consumers and seamlessly drives them to search for new products and offerings can push shoppers to your website and increase conversions.
Ready to craft strategic and profitable content calendars? Contact Site Impact to hear how we can help.