How To Improve Your Email Formats For Maximum Return August 10, 2022, | Posted by Kia Zalewski

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Creating an impactful newsletter format that brings value to your customers is essential in helping you achieve your business goals. The proper format will not only keep your audience active, drive sales, and build customer loyalty. When you design a quality and properly formatted email, you will help keep your top of mind and improve your overall ROI. Finding a good newsletter format for emails can not only  help you increase sales and keep your audience engaged, it can also reduce unsubscribes. Here are some of the key factors that can help optimize your formatting.

One of the most important things when formatting your content is to ensure that your branding is prominent and consistent. By keeping a consistent branded header in your newsletters, you will ensure that people are recognizing your brand and will consistently open your emails as a trusted sender. A proper header should always  include your company name and logo and your trademark brand colors.

Though it might be tempting to go crazy with your design, always remember that customers want easy readability. Blocks of text that are split into paragraphs and broken up by relevant images will help your customers more easily digest information, whether on a desktop or on the go. Though it’s tempting to add in all of your news, updates, and offerings, be sure to make your content as scannable as possible with distinguished calls to action. 

When it comes to formatting an email newsletter, there’s no single layout that is superior, but by applying the above strategies, you will be able to implement content that performs well across all industries.

Ready to maximize your email marketing ROI with compelling content and design? Contact Site Impact to hear how we can help.