Senior Product Manager

Who We Are

Site Impact specializes in multi-channel direct marketing services. Our goal is to “Drive results for our clients, build a dynamic company culture, and make an IMPACT!” In a marketplace that has proven challenging for many companies, Site Impact has thrived, and remained one of the leading providers in data and marketing resources. As we continue to grow our client following and enhance our current product our once small family has grown into a diverse and dedicated group of over 80 industry and digital marketing professionals who play a key role in the company’s culture and our continued growth and success. Site Impact has been named one of the “Best Companies to Work For” by Florida Trend Magazine and a consecutive four years awarded a “Top Workplace” by the Sun-Sentinel.

Job Summary

We are looking for a Senior Product Manager to direct product development and ensure high return on investment (ROI). You will translate ideas into strategy and features and follow product development from start to finish. To succeed in this role, you should be a perceptive and creative leader and a reliable problem-solver. If you are also confident and have a knack for knowing what ideas will and will not work, we would like to meet you.


  • Proven record of accomplishment in building and scaling multi-channel digital marketing technologies ensuring market fit.
  • Work with senior management to create the strategy for new products and to build a roadmap that supports the strategy.
  • Lead teams by establishing a vision, defining measurable goals, and tracking progress through quick iteration.
  • Hold the team accountable for building the right thing by setting goals and measuring success.
  • Lead customer-based discovery to find new areas for Site Impact to innovate by solving emerging problems.
  • Through quantitative and qualitative analysis, maintain a deep understanding of who the customer is and what their needs are.
  • Be the go-to expert on the product and technology both internally and externally.
  • Partner with design to create mocks and prototypes to bring the vision to life, aid in usability testing, engineering costing, etc.
  • Manage prioritization and trade-offs between customer experience, technical feasibility, and business requirements.
  • Translate a complex set of possibilities (and technical requirements) into simple, compelling value propositions for the customer.

Required Skills/Abilities

  • Excellent verbal and written communication skills.
  • Excellent analytical and problem-solving skills.
  • Team player and exceptional time management skills.
  • A sense of ownership and pride in your performance and its impact on the company’s success.
  • An experienced product leader having successfully managed multiple product teams.
  • Experience working in an innovative, fast-paced environment.
  • Experience building roadmaps, managing product backlogs, and working closely with software development teams.
  • Familiarity with the Agile framework.
  • Experience managing a small team of Product Owners.
  • Experience leading a geographically distributed software engineering organization comprising multiple teams.
  • Experience working in an innovative, fast-paced environment.
  • Experience working in an innovative, fast-paced environment.


  • Bachelor's degree or equivalent in Computer Science, Engineering, or related field.
  • 5+ years' experience in product management with a record of accomplishment of
  • 3+ years' experience within a digital marketing / advertising company.


  • Medical, Dental & Vision Insurance.
  • Voluntary Life Insurance and AD&D.
  • Voluntary Long-Term Disability Insurance.
  • Voluntary Short-Term Disability Insurance
  • Domestic Partner Benefits.
  • Flexible Spending Account (Medical & Dependent Care).
  • Birthing, Recovery , and Bonding Leave 100% Employer Paid.
  • Paid Time Off (PTO).
  • Paid Holidays.
  • 401k Plan Option.
  • Monthly Employee Awards & Recognition.
  • Company Sponsored Team Events.
  • On site Barber.
  • Business Casual Dress.