About company

Proven growth, built from the ground up

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Seven people having a meeting in a conference room with laptops and snacks on the table.
Our journey

Site Impact, step by step

From our early beginnings to becoming a data-driven platform, Site Impact has continuously evolved to meet the needs of agencies and brands.

a team of people working on computers
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2010

Humble beginnings

Site Impact began in a 500 sq. ft. office with a small but ambitious team, focused on building something meaningful from the ground up.

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2017

Rebrand & Expansion

As the company grew, we rebranded as Site Impact and expanded into an 11,000 sq. ft. corporate office, marking a new chapter of scale and opportunity.

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2020

Strategic transformation

During a pivotal year of global change, new leadership stepped in and accelerated a focus on automation, efficiency, and building a more scalable foundation for the future.

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2024

New headquarters

We relocated our headquarters to Coral Springs, creating space for continued growth and the next phase of our evolution.

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2026

Investing in growth

Today, we are investing deeply in our people, expanding our teams across sales, account management, data, and technology to deliver even greater value to our clients.

The people behind the platform

Meet the leadership team

Our leadership team brings together deep expertise in data, marketing, and technology to guide the growth of Site Impact.

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Jennifer Gressman

Chief Executive Officer

“Growth isn't about doing more. It's about doing the right things consistently, holding yourself accountable, and staying focused on what truly drives results.”

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James Malcolm

Chief Product Officer

“The best customer outcomes come from teams that approach every challenge with a “can-do, find-a-way” mindset. Building and empowering those teams is what I find most rewarding.”

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Jeremy Armbrister

Chief Financial Officer

"A scoreboard tells you what happened. Understanding the business behind the numbers tells you what to do about it."

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Ron Merritt

Chief Revenue Officer

“Winning in business is never accidental - it comes from exceptional people executing at a high level every day. My focus is on building a culture where accountability, resilience and hard work drive opportunity for our employees and customers.”

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Lisa Westenberger

Vice President of People & Culture

"Great cultures are built by people who show up every day with pride, purpose, and a commitment to making each other better."

Best place to work

Trusted by leading companies and recognized across the industry

Join our team

Where data, performance, and people come together

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Make measurable impact

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Solve meaningful problems

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Grow with a strong team

Site Impact updates

Product news, data insights, and industry perspectives

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