Meet the team
Vision, leadership and the people behind it
Our leadership team brings together deep expertise in data, marketing, and technology to guide the growth of Site Impact.
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Mission
Vision
Site Impact offers marketers a relevant, reliable, and custom solution to engage consumers through innovation and proprietary technology.
Ranging from Fortune 500 companies to growing small businesses.
Identity-based profiles ready to be activated across every channel.
Hyper-target and refine audiences with over 750 lifestyle and behavioral attributes.
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Our leadership team brings together deep expertise in data, marketing, and technology to guide the growth of Site Impact.
Background: Jennifer transitioned from traditional media to digital in the early 2000’s and ultimately made her way to Site Impact in 2013, ascending to CEO by 2021. Today, along with the team she architects our strategic roadmap and continues to drive high-impact results.
Impact: Known for driving growth and scaling revenue, Jennifer positions Site Impact as a leader in data-driven marketing. She was recently honored as a 2024 South Florida Business & Wealth Prestigious Women Award recipient.
Off the Clock: When she isn’t scaling the business, you can find Jennifer on a yoga mat, cheering on her beloved Florida Gators or planning her next travel adventure.
Background: James brings over 25 years of product, engineering, strategy, and creative leadership experience from Accenture, Calendly, private equity, and companies in all stages. He is an AI-fluent executive who takes pride in his track record of building happy, high-performing teams.
Impact: James is extending the gap between industry-leading Site Impact and the competition through his work with AI audiences, anti-fraud technology, and multichannel attribution.
Off the Clock: Outside the office you’ll find James juggling a soccer ball, urban sketching, cooking in his trustworthy cast iron pan, or trying to learn guitar.
Background: Jeremy brings 18 years of finance and operations leadership experience across private equity backed, founder led, and public companies. Before joining Site Impact, he served as CFO of Integrity Solutions and held executive finance and FP&A leadership roles across multiple industries.
Impact: Jeremy helps guide Site Impact's financial strategy by connecting finance with operations to support smart, sustainable growth. His focus on scalable processes, forecasting, and operational discipline helps position the company for long term success.
Off the Clock: Outside the office, Jeremy enjoys spending time with his family, staying active, and finding new opportunities to learn and grow.
Citybiz
Site Impact’s role in advancing data-driven marketing and its established presence in the digital advertising space.
Inc 5000
An extension of the national Inc. 5000 list, the Regionals list offers a data-driven look at the small businesses driving growth across the Southeast economy.
Herald Tribune
Strengthens Site Impact’s reputation for strong leadership and commitment to building a high-performing, people-first company culture.
Boost My Domain
AI reshapes digital marketing leadership. Experts reveal coaching skills, AI brand mapping, and model visibility to drive growth.
CEO Times
Site Impact is revolutionizing multi-channel marketing with data-driven solutions, led by CEO Jennifer Gressman, for smarter, real-time results.
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Make measurable impact
Solve meaningful problems
Grow with a strong team
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