Campaign performance starts here
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Built on behaviors, not assumptions

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200M+ consumers
Identity-based profiles
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750+ attributes
Lifestyle, behavioral, and demographic selects
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Cross-channel connectivity
Activate the same audience across platforms
Audience intelligence

Reach the right people with
real-time behaviors 

Our Identity Graph powers deeply segmented targeting across industries, helping you connect with consumers who are more likely to engage, convert, and stay loyal.

Automotive

Connect with consumers based on vehicle ownership, purchase intent, and financial indicators. Ideal for targeting buyers, service needs, and aftermarket opportunities with accuracy.

  • In market

    New vehicles

    Used vehicles

    Auto parts & service

  • Auto intender
White Lexus SUV driving fast on a city street at dusk with blurred lights and buildings in the background.

Home Improvement

From income insights to remodeling intent, target audiences ready to upgrade, repair, or enhance their homes.

  • Property type

    Single family dwelling

    Multi-family dwelling

  • Household length of residence
  • Remodeling interest
  • Homeowner/renter
Two construction workers wearing helmets building wooden roof framing under a blue sky with clouds.

Tourism

Engage travelers based on lifestyle, habits, and family dynamics. Whether it’s frequent flyers or vacation planners, connect with audiences ready to explore and spend.

  • Travel

    Business traveler

    Domestic travel

    International travel

    Frequent flyer

  • Household income
Man diving into sea from a boat with a woman watching and cliffside buildings in the background.

Restaurants

Attract diners with precision targeting based on lifestyle, income, and preferences. From casual visitors to fine dining enthusiasts, reach the right guests at the right time.

  • Dining out interest
  • Fine dining interest
  • Wine enthusiasts
  • Household income
Dimly lit restaurant interior with tables set and a waiter standing near the bar.
Mobile screen of Site Impact Consumer Search Nav showing buying activity options and filter refinement.
Shopping habits filter with options like impulse buyer, bargain seeker, coupon clippers, and more checkboxes.

Our Identity Graph is continuously refreshed and validated to ensure accuracy, compliance, and reliable match rates. This results in stronger targeting, reduced waste, and more consistent campaign performance.

Data integrity at scale

Every great campaign starts with better data

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Assembled in-house

Built and maintained by our internal data team to ensure consistency, quality, and control.

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Quarterly third-party validation

Verified against trusted external data sources to maintain accuracy and freshness.

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Quality assured

Every record is evaluated to improve accuracy, deliverability, and campaign performance.

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Monthly data refreshes

Continuously refreshed with new consumer records and ongoing data enhancements.

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Privacy & compliance 

Maintained to meet evolving privacy regulations and email marketing compliance standards.

Powered by the Identity Graph

Site Impact solutions

Our products help agencies and brands turn data into outcomes.

Email Dashboard
Email Enhanced

Turn email into omni-channel performance.

Learn more
Audience Data Dashboard
Audience Data

One audience. Every channel.

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Additional Services Dashboard
Additional Services

Measure performance
& extend your reach.

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See the Identity Graph in action

Start your demo today

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Self-serve

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White-label

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200M+ consumers

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Site Impact updates

Product news, data insights, and industry perspectives

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