Resources hub
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June 2026
Press
For business users, breakthroughs on the data front are bringing organizations greater personalization capabilities. AI-driven audience modeling employs machine learning to generate predictive audiences from large-scale identity graphs. This means no longer having to “rely on marketers to manually define who they want to reach,” said James Malcolm, chief product and chief technology officer at Site Impact.
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May 2026
Press
Site Impact, a leading MarTech company redefining how brands connect with consumers through advanced data, identity resolution and multi-channel digital marketing, has been named a 2026 South Florida Top Workplace by the Sun Sentinel.
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May 2026
Press
The proper use of Data — data about team performance, data about customers, or data about the competition, can be a sort of force multiplier. It has the potential to dramatically help a business to scale.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Promoting checking accounts to drive new customer acquisition
Age 18-77
Has health insurance
Household goods buyers
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New customers acquired
Goal: Increase open house & model home visitors and drive additional website traffic
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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July 6, 2026
Blog
If you’ve ever closed out a paid campaign where every report hit its benchmarks but the actual results came in soft, bad traffic is usually part of the explanation.
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July 6, 2026
Blog
If you sent an email campaign that did everything right on paper and still saw open rates drop or more of your emails end up in spam, the problem started before you hit send. Most of what determines inbox placement happens before the email goes out.
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July 6, 2026
Blog
A campaign underperforms. Open rates fall, click counts come in low, and somebody starts wondering whether email is finally finished as a channel. We’ve seen multiple versions of that scenario play out every quarter. You see it in the press too when trade publications run the same think pieces every year about how email is yielding to whatever channel is having a moment.
Self-serve
White-label
200M+ consumers
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