Resources hub
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October 2026
Press
Better messaging can’t repair a bad customer experience. Sometimes the smartest marketing move is solving the problem behind the complaints.
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September 2026
Press
A 2026 Site Impact survey found 43% of consumers stopped buying from a brand because its personalized marketing felt repetitive, too personal, or simply off-base.
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September 2026
Press
New research reveals consumers welcome relevant personalization, but outdated data and repetitive targeting are eroding trust
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Drive vehicle sales with a targeted multi-channel marketing campaign.
Strategy: Execute 3 Email Enhanced campaigns within a 12-mile radius with Facebook Retargeting
12-mile radius of dealer
Auto intender
In-market for new vehicle
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Car sales
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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October 29, 2026
Blog
Someone who has spent ten minutes browsing SUVs online is in a very different place from someone comparing prices on a specific model and looking at nearby dealerships.
October 22, 2026
Blog
How to reach new audiences with email marketing
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October 20, 2026
Blog
How to reach new audiences with email marketing
Self-serve
White-label
200M+ consumers
