Resources hub
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September 2026
Press
A 2026 Site Impact survey found 43% of consumers stopped buying from a brand because its personalized marketing felt repetitive, too personal, or simply off-base.
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September 2026
Press
New research reveals consumers welcome relevant personalization, but outdated data and repetitive targeting are eroding trust
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September 2026
Press
New research from MarTech company Site Impact shows that most consumers notice personalized marketing, but far fewer feel brands understand what they actually want.
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Drive vehicle sales with a targeted multi-channel marketing campaign.
Strategy: Execute 3 Email Enhanced campaigns within a 12-mile radius with Facebook Retargeting
12-mile radius of dealer
Auto intender
In-market for new vehicle
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Car sales
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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September 22, 2026
Blog
Holiday shopping now stretches across most of the fourth quarter. People begin researching and building lists in October, spending accelerates sharply around Thanksgiving, and a significant share of shoppers are still making decisions well into December.
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August 28, 2026
Blog
The average U.S. hotel booking for summer 2026 is 2.22 nights, according to SiteMinder data covering more than 1.5 million reservations at the same hotels from June through September. A year earlier, the average was 2.26 nights.
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August 18, 2026
Blog
People don’t research companies in one place anymore.
Self-serve
White-label
200M+ consumers
