Resources hub
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May 2026
Press
Site Impact, a Coral Springs, Florida-based MarTech company focused on data, identity resolution and multi-channel digital marketing, has named Ron Merritt as Chief Revenue Officer to lead revenue strategy, sales and commercial execution as the company looks to open new fronts across media, agency and brand partners.
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April 2026
Press
Jennifer Gressman discusses how data-driven strategies help brands improve targeting and marketing results.
March 2026
Press
Site Impact is revolutionizing multi-channel marketing with data-driven solutions, led by CEO Jennifer Gressman, for smarter, real-time results.
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Promoting checking accounts to drive new customer acquisition
Strategy: 3-month campaign leveraging Email Enhanced, Facebook, and Display Retargeting
Age 18-77
Has health insurance
Household goods buyers
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New customers acquired
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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August 18, 2026
Blog
People don’t research companies in one place anymore.
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August 18, 2026
Blog
Most campaigns start with a clear idea of who the marketer wants to reach.
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July 6, 2026
Blog
If you’ve ever closed out a paid campaign where every report hit its benchmarks but the actual results came in soft, bad traffic is usually part of the explanation.
Self-serve
White-label
200M+ consumers
