Resources hub
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May 2026
Press
Site Impact, a Coral Springs, Florida-based MarTech company focused on data, identity resolution and multi-channel digital marketing, has named Ron Merritt as Chief Revenue Officer to lead revenue strategy, sales and commercial execution as the company looks to open new fronts across media, agency and brand partners.
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April 2026
Press
Jennifer Gressman discusses how data-driven strategies help brands improve targeting and marketing results.
March 2026
Press
Site Impact is revolutionizing multi-channel marketing with data-driven solutions, led by CEO Jennifer Gressman, for smarter, real-time results.
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Promoting checking accounts to drive new customer acquisition
Strategy: 3-month campaign leveraging Email Enhanced, Facebook, and Display Retargeting
Age 18-77
Has health insurance
Household goods buyers
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New customers acquired
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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July 6, 2026
Blog
If you sent an email campaign that did everything right on paper and still saw open rates drop or more of your emails end up in spam, the problem started before you hit send. Most of what determines inbox placement happens before the email goes out.
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July 6, 2026
Blog
A campaign underperforms. Open rates fall, click counts come in low, and somebody starts wondering whether email is finally finished as a channel. We’ve seen multiple versions of that scenario play out every quarter. You see it in the press too when trade publications run the same think pieces every year about how email is yielding to whatever channel is having a moment.
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July 2, 2026
Blog
Privacy-safe targeting — reaching in-market buyers through identity and purchase data rather than covert behavioral tracking — still delivers results, and the marketers who have had the hardest time navigating this shift are the ones whose targeting was never as accurate as their metrics suggested.
Self-serve
White-label
200M+ consumers
