Resources hub
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May 2026
Press
Site Impact, a Coral Springs, Florida-based MarTech company focused on data, identity resolution and multi-channel digital marketing, has named Ron Merritt as Chief Revenue Officer to lead revenue strategy, sales and commercial execution as the company looks to open new fronts across media, agency and brand partners.
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April 2026
Press
Jennifer Gressman discusses how data-driven strategies help brands improve targeting and marketing results.
March 2026
Press
Site Impact is revolutionizing multi-channel marketing with data-driven solutions, led by CEO Jennifer Gressman, for smarter, real-time results.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Promoting checking accounts to drive new customer acquisition
Strategy: 3-month campaign leveraging Email Enhanced, Facebook, and Display Retargeting
Age 18-77
Has health insurance
Household goods buyers
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New customers acquired
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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July 2, 2026
Blog
Privacy-safe targeting — reaching in-market buyers through identity and purchase data rather than covert behavioral tracking — still delivers results, and the marketers who have had the hardest time navigating this shift are the ones whose targeting was never as accurate as their metrics suggested.
May 28, 2026
Blog
Getting the data right starts with being honest about what makes it worth using in the first place.
February 2, 2026
Blog
Strong marketing starts with real conversion data — not assumptions about who should buy. Learn why accurate audience targeting leads to better performance and lower acquisition costs.
Self-serve
White-label
200M+ consumers
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