Resources hub
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February 2026
Press
AI reshapes digital marketing leadership. Experts reveal coaching skills, AI brand mapping, and model visibility to drive growth. Master these now for competitive edge.
February 2026
Press
Site Impact, a MarTech leader specializing in advanced data, identity resolution, and multi-channel digital marketing, has reinvigorated its partnership with Google Cloud Partner WALT Labs.
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February 2026
Press
Lisa Westenberger has been recognized in South Florida Business & Wealth’s HR Excellence Awards for her leadership at Site Impact.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Promoting checking accounts to drive new customer acquisition
Strategy: 3-month campaign leveraging Email Enhanced, Facebook, and Display Retargeting
Age 18-77
Has health insurance
Household goods buyers
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New customers acquired
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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July 6, 2026
Blog
If you’ve ever closed out a paid campaign where every report hit its benchmarks but the actual results came in soft, bad traffic is usually part of the explanation.
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July 6, 2026
Blog
If you sent an email campaign that did everything right on paper and still saw open rates drop or more of your emails end up in spam, the problem started before you hit send. Most of what determines inbox placement happens before the email goes out.
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July 6, 2026
Blog
A campaign underperforms. Open rates fall, click counts come in low, and somebody starts wondering whether email is finally finished as a channel. We’ve seen multiple versions of that scenario play out every quarter. You see it in the press too when trade publications run the same think pieces every year about how email is yielding to whatever channel is having a moment.
Self-serve
White-label
200M+ consumers
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