

February 2026
Press
AI reshapes digital marketing leadership. Experts reveal coaching skills, AI brand mapping, and model visibility to drive growth. Master these now for competitive edge.

February 2026
Press
Site Impact, a MarTech leader specializing in advanced data, identity resolution, and multi-channel digital marketing, has reinvigorated its partnership with Google Cloud Partner WALT Labs.
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February 2026
Press
Lisa Westenberger has been recognized in South Florida Business & Wealth’s HR Excellence Awards for her leadership at Site Impact.




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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Promoting checking accounts to drive new customer acquisition
Strategy: 3-month campaign leveraging Email Enhanced, Facebook, and Display Retargeting
New customers acquired
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
Revenue generated


Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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July 2, 2026
Blog
Privacy-safe targeting — reaching in-market buyers through identity and purchase data rather than covert behavioral tracking — still delivers results, and the marketers who have had the hardest time navigating this shift are the ones whose targeting was never as accurate as their metrics suggested.

May 28, 2026
Blog
Getting the data right starts with being honest about what makes it worth using in the first place.

February 2, 2026
Blog
Strong marketing starts with real conversion data — not assumptions about who should buy. Learn why accurate audience targeting leads to better performance and lower acquisition costs.

