Resources hub
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August 2026
Press
Most people notice personalized marketing. Far fewer think it works.
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August 2026
Press
James Malcolm's perspective on the State of the AI Frontier 2026 — answers to our questionnaire on where AI is heading.
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August 2026
Press
Personalization fatigue is what happens when a company substitutes targeting for meaning.
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Drive vehicle sales with a targeted multi-channel marketing campaign.
Strategy: Execute 3 Email Enhanced campaigns within a 12-mile radius with Facebook Retargeting
12-mile radius of dealer
Auto intender
In-market for new vehicle
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Car sales
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
May 28, 2026
Blog
Getting the data right starts with being honest about what makes it worth using in the first place.
February 2, 2026
Blog
Strong marketing starts with real conversion data — not assumptions about who should buy. Learn why accurate audience targeting leads to better performance and lower acquisition costs.
April 10, 2026
Blog
Clicks may show activity, but real marketing success comes from reaching the right people at the right time and driving meaningful actions.
Self-serve
White-label
200M+ consumers
