Resources hub
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January 2026
Press
We’ve moved past the gentle cushion of “AI pilot experiments” and well into the era of “AI as table stakes”. The companies that win from here won’t be the ones dabbling with proofs of concept — they’ll be the ones already asking a harder question: “How do we use AI to create true, durable competitive advantage?”
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January 2026
Press
An overview of Site Impact’s approach to data-driven marketing innovation, focusing on smarter targeting, better audience insights, and improved campaign performance.
January 2026
Press
Site Impact is highlighted for pioneering data-driven marketing innovation, combining advanced analytics, audience intelligence, and performance-focused strategies to help brands improve targeting, engagement, and results.
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Promoting checking accounts to drive new customer acquisition
Strategy: 3-month campaign leveraging Email Enhanced, Facebook, and Display Retargeting
Age 18-77
Has health insurance
Household goods buyers
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New customers acquired
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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July 6, 2026
Blog
If you sent an email campaign that did everything right on paper and still saw open rates drop or more of your emails end up in spam, the problem started before you hit send. Most of what determines inbox placement happens before the email goes out.
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July 6, 2026
Blog
A campaign underperforms. Open rates fall, click counts come in low, and somebody starts wondering whether email is finally finished as a channel. We’ve seen multiple versions of that scenario play out every quarter. You see it in the press too when trade publications run the same think pieces every year about how email is yielding to whatever channel is having a moment.
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July 2, 2026
Blog
Privacy-safe targeting — reaching in-market buyers through identity and purchase data rather than covert behavioral tracking — still delivers results, and the marketers who have had the hardest time navigating this shift are the ones whose targeting was never as accurate as their metrics suggested.
Self-serve
White-label
200M+ consumers
