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December 2025

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Press

Site Impact Supports Local Communities in Partnership with Boca Helping Hands and Coral Springs Police

Site Impact, a MarTech leader redefining how brands connect with consumers through advanced data, identity resolution, and multi-channel digital marketing, is proud to announce that this holiday season the company has donated food supplies to Boca Helping Hands (BHH), as well as participated in the annual Coral Springs Police toy drive.

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Real results

Customer success
across every industry

See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.

Financial services case study

Goal: Promoting checking accounts to drive new customer acquisition

Strategy: 3-month campaign leveraging Email Enhanced, Facebook, and Display Retargeting

Targeting:
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Age 18-77

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Has health insurance

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Household goods buyers

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88

New customers acquired

Homebuilder case study

Goal: Increase open house & model home visitors and drive additional website traffic

Strategy: Email Enhanced deployed every two weeks for three months per community

Targeting:
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Age 35-55

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HHI 100k+

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Current renters by location

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7,574

Campaign-generated prospects

Furniture store case study

Goal: Drive in-store and online furniture sales while measuring direct revenue from email

Strategy: Deployed Email Enhanced to 35k in-market targeted consumers

Targeting:
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35,000-consumer audience

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Home & furniture buyers

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$22.97K

Revenue generated

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Blog

Data insights and
marketing intelligence

Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.

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July 6, 2026

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Blog

The hidden cost of bad traffic data

If you’ve ever closed out a paid campaign where every report hit its benchmarks but the actual results came in soft, bad traffic is usually part of the explanation.

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July 6, 2026

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Blog

Why deliverability starts before you hit send

If you sent an email campaign that did everything right on paper and still saw open rates drop or more of your emails end up in spam, the problem started before you hit send. Most of what determines inbox placement happens before the email goes out.

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July 6, 2026

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Blog

Email still works. Sloppy execution does not.

A campaign underperforms. Open rates fall, click counts come in low, and somebody starts wondering whether email is finally finished as a channel. We’ve seen multiple versions of that scenario play out every quarter. You see it in the press too when trade publications run the same think pieces every year about how email is yielding to whatever channel is having a moment.‍

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Site Impact updates

Product news, data insights, and industry perspectives

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