Resources hub
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May 2026
Press
The proper use of Data — data about team performance, data about customers, or data about the competition, can be a sort of force multiplier. It has the potential to dramatically help a business to scale.
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April 2026
Press
Jennifer Gressman discusses how data-driven strategies help brands improve targeting and marketing results.
March 2026
Press
Site Impact is revolutionizing multi-channel marketing with data-driven solutions, led by CEO Jennifer Gressman, for smarter, real-time results.
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Drive vehicle sales with a targeted multi-channel marketing campaign.
Strategy: Execute 3 Email Enhanced campaigns within a 12-mile radius with Facebook Retargeting
12-mile radius of dealer
Auto intender
In-market for new vehicle
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Car sales
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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September 29, 2026
Blog
Why email creative decides what happens after the open
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September 22, 2026
Blog
Holiday shopping now stretches across most of the fourth quarter. People begin researching and building lists in October, spending accelerates sharply around Thanksgiving, and a significant share of shoppers are still making decisions well into December.
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August 28, 2026
Blog
The average U.S. hotel booking for summer 2026 is 2.22 nights, according to SiteMinder data covering more than 1.5 million reservations at the same hotels from June through September. A year earlier, the average was 2.26 nights.
Self-serve
White-label
200M+ consumers
