Resources hub
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September 2026
Press
A 2026 Site Impact survey found 43% of consumers stopped buying from a brand because its personalized marketing felt repetitive, too personal, or simply off-base.
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September 2026
Press
New research reveals consumers welcome relevant personalization, but outdated data and repetitive targeting are eroding trust
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September 2026
Press
New research from MarTech company Site Impact shows that most consumers notice personalized marketing, but far fewer feel brands understand what they actually want.
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Drive vehicle sales with a targeted multi-channel marketing campaign.
Strategy: Execute 3 Email Enhanced campaigns within a 12-mile radius with Facebook Retargeting
12-mile radius of dealer
Auto intender
In-market for new vehicle
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Car sales
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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July 6, 2026
Blog
If you sent an email campaign that did everything right on paper and still saw open rates drop or more of your emails end up in spam, the problem started before you hit send. Most of what determines inbox placement happens before the email goes out.
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July 6, 2026
Blog
A campaign underperforms. Open rates fall, click counts come in low, and somebody starts wondering whether email is finally finished as a channel. We’ve seen multiple versions of that scenario play out every quarter. You see it in the press too when trade publications run the same think pieces every year about how email is yielding to whatever channel is having a moment.
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July 2, 2026
Blog
Privacy-safe targeting — reaching in-market buyers through identity and purchase data rather than covert behavioral tracking — still delivers results, and the marketers who have had the hardest time navigating this shift are the ones whose targeting was never as accurate as their metrics suggested.
Self-serve
White-label
200M+ consumers
