Resources hub
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August 2026
Press
Brands have more customer data than ever, but consumers say that does not always lead to better marketing.
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June 2026
Press
For business users, breakthroughs on the data front are bringing organizations greater personalization capabilities. AI-driven audience modeling employs machine learning to generate predictive audiences from large-scale identity graphs. This means no longer having to “rely on marketers to manually define who they want to reach,” said James Malcolm, chief product and chief technology officer at Site Impact.
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May 2026
Press
Site Impact, a leading MarTech company redefining how brands connect with consumers through advanced data, identity resolution and multi-channel digital marketing, has been named a 2026 South Florida Top Workplace by the Sun Sentinel.
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Reports, surveys, and research from the
Site Impact data and marketing teams.
Site Impact surveyed 800 consumers and examined where consumers draw the line between personalization that feels useful and personalization that feels invasive.
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See how brands generate chances, conversions, and real ROI with targeted multichannel campaigns.
Goal: Drive vehicle sales with a targeted multi-channel marketing campaign.
Strategy: Execute 3 Email Enhanced campaigns within a 12-mile radius with Facebook Retargeting
12-mile radius of dealer
Auto intender
In-market for new vehicle
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Car sales
Goal: Increase open house & model home visitors and drive additional website traffic
Strategy: Email Enhanced deployed every two weeks for three months per community
Age 35-55
HHI 100k+
Current renters by location
Campaign-generated prospects
Goal: Drive in-store and online furniture sales while measuring direct revenue from email
Strategy: Deployed Email Enhanced to 35k in-market targeted consumers
35,000-consumer audience
Home & furniture buyers
Revenue generated
Expert perspectives on audience targeting, email marketing, identity data, and the future of digital media.
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September 29, 2026
Blog
Why email creative decides what happens after the open
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September 22, 2026
Blog
Holiday shopping now stretches across most of the fourth quarter. People begin researching and building lists in October, spending accelerates sharply around Thanksgiving, and a significant share of shoppers are still making decisions well into December.
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August 28, 2026
Blog
The average U.S. hotel booking for summer 2026 is 2.22 nights, according to SiteMinder data covering more than 1.5 million reservations at the same hotels from June through September. A year earlier, the average was 2.26 nights.
Self-serve
White-label
200M+ consumers
